External Communication

The objective of the ‘University of Groningen Library – External Communication’ project was to assess the existing communication processes of the various Library departments and advise on the use of communication resources, enabling the Library to communicate even more effectively with its target groups.

At the beginning of September 2011, Sylvia Daskalova was tasked with implementing the project. This involved the following:
1. Interviews with Library staff involved with external communication
2. Interviews with users from the Library’s target groups
3. An inventory of how resources for external communication are currently used
4. A report, comprising:
a. an overview of current external communication of the University Library
b. recommendations on the use of communication resources, and
c. a management summary of these recommendations.

The report was written by Sylvia in the last three weeks of November. The results were discussed at the regular MT meeting on 16 December.
On completion of the project, the recommendations were presented to all Library staff and interested parties during a concluding project meeting held in mid-January 2012.

Rienk Withaar